CAR: day in the life of a GM dealership30079301A

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CAR: day in the life of a GM dealership30079301A

Ralph Sifford, president of Grand Prize GM, tells a story of how the business got its name during a morning tour of the Chevrolet lot with his vice president, Louis Izquierdo. Sifford named the business Grand Prize so “everyone would be a winner.” March 2009. Maggie Steber/The Stand